Opportunity: The freedom to use and analyze emergent strategies in a company can give companies the opportunity to grow as a result of an emergent strategy.įlexibility: Emergent strategy can allow companies to more flexibly approach changes in an industry or economy.Ĭreativity: The ability to create and learn from emergent strategies can help companies use creativity to address new problems with innovative solutions. If an emergent strategy is successful, a company can formally add the strategy to its strategic plan. Learning: An emergent strategy offers companies a chance to learn from the strategy and its results. Practicality: Adopting emergent strategies can allow companies to put their resources toward processes that can be more effective than a company's deliberate strategies. Here are the advantages to using emergent strategy in business: The ability to adapt through the use of emergent strategies can help businesses weather financial hardship and discover new applications for their products. While emergent strategies can be unpredictable, they can give companies an opportunity to better meet the needs of consumers and adapt to new situations.
EMERGENT TASK PLANNER 2011 TRIAL
This can allow businesses to adopt new and innovative processes through trial and error. When organizations embrace emergent strategy, they can use the power of change to guide their plans, visions and decisions, rather than a specified business strategy.
Related: 7 Steps of the Strategic Planning Process Why use emergent strategy?Īn emergent strategy can be a natural result of a company adopting processes to address changing circumstances. The ability to adapt to changing circumstances can help businesses create strategies that are flexible and scalable.Ĭollaboration: The ability of a company's employees to collaborate to solve problems can lead to emergent strategies that help companies address change.
Learning: One principle of emergent strategy is learning, meaning that businesses can commit to using discovery as a driving force for developing strategies and processes.Īdaptation: Another important emergent strategy principle is adaptation. What are the elements of emergent strategy?īelow is a list of the principles of emergent strategy in business: Often, businesses can benefit from a mix of planned and emergent strategies to both meet their goals and adapt to a changing environment because of unforeseen circumstances. The use of data to set goals is both a benefit and a challenge of strategic planning, which doesn't account for changes in a business's operations or performance the way an emergent strategy does. The opposite of using emergent strategies for a business is setting and following a strategic plan to achieve business goals. Related: 10 Business Strategy Examples Emergent strategy vs. New ideas: In some situations, an emergent strategy can result from an employee suggesting a new procedure. Market changes: An unexpected change in a company's market or industry, like an unexpected increase in demand, can lead to emergent strategies as a company works to address these changes.Įconomic changes: Fluctuations in the economy can also prompt emergent strategies. Here are examples of unforeseen circumstances that can prompt emergent strategies: Emergent strategy differs from deliberate strategy in business because the pattern of an emergent strategy is by definition unintended. These strategies emerge after a business carries out a set of actions repeatedly to develop a pattern in its habits. Related: Strategy For Growth: 10 Effective Methods for Businesses What is emergent strategy?Įmergent strategy is an action model coined by author Henry Mintzberg that describes a business strategy that develops over time as a business balances its goals with changing circumstances. In this article, we define emergent strategy, list its elements, describe the differences between emergent strategy and strategic planning approaches in business, offer reasons to use emergent strategy, describe the benefits to using this model for a business and offer examples of an emergent strategy for a company.
Learning about emergent strategy and its advantages can help you decide if it's the right type of approach for a business. Emergent strategy can help address the shortcomings of strategic planning for businesses.
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